Hello my lovelies,
I am so excited to begin my studies as a health coach – I can barely wait the two weeks for school to begin. I’ve needed an outlet for all this nervous energy, and so I’ve been doing what I do – figuring out the marketing and branding for my eventual wellness business.
In the name of research I’ve been visiting wellness centers and reading every “go get ‘em girl, get healthy” book out there. And what struck me is that most of the healthy role models look like, well, models. Which made me feel a little bad about myself. No matter how healthy I get I will never be a size 0, and all the wedge booties in the world won’t make me 5’10”.
But then I thought about it and realized that the majority of women in America, and likely the world, probably feel the exact the same way. And I’ve been looking for something to set me apart from all the other healthy living gurus. For my brand differentiator.
And so, drumroll please… introducing Curvy Chick Health™!
(Hey, that’s me!)
As the Curvy Chick health coach™ I’ll help clients focus on doing well to feel good, rather than striving for a specific weight, size or body style. To be the very best version of their badass beautiful selves, whatever that looks like.
Curvy Chick Wellness, LLC, my company, will offer health-related products–starting with doTERRA essential oils–and, eventually, reasonably-priced health centers giving the average person access to the kinds of holistic natural health benefits that only movie stars, millionaires and high-tech employees can afford today.
There are a few other Curvy Girls and Curvy Chicks with various kinds of coaching services today, but I think my offering is different enough and the market is big enough to support one more.
I could use some help designing my logo and corporate brand elements–if anyone wants to spend some time on a fun project, I can barter for free health coaching services!
In the coming months I will be rebranding this blog so I can start developing a Curvy Chick Health social media footprint. Don’t worry – this blog will still be chock full of healthy, yummy looking recipes and amusing anecdotes from my journey. In fact, even more so since, you know, this is kind of my job now.
My blog will still be right here at this URL, plus I’ll start using www.curvychickhealth.com. I’ve also reserved http://www.curvychickwellness.com but I plan to use that for my company website, when I have one. You can still reach me at whatever email address you use today, or the fancy-pants new firstname.lastname@example.org.
Hop on board the Curvy Chick train with me—it’s going to be an exciting ride!
Your future Curvy Chick health coach